TOH PR was lucky enough to attend the Festival de Cannes this year with Mr Toh himself. Basing ourselves at the super luxe Hotel Martinez (perfect for star spotting) we quickly sussed out the deal – days filled with breakfast meetings coffee meetings, lunch meetings, more coffee meetings, cocktail reception, dinner, drinks, party and – oh go on, another party for good measure.
Despite some questionable ‘summer’ weather, (note: the only reason you can’t see rain on the red carpet is because it’s under cover, whilst elsewhere it’s bouncing off the pavements), the week was an excellent window into the wonderful world of movies, opening up lots of fresh contacts in the film world and expanding our knowledge of how to PR a film – will come in handy no doubt!
Red carpet moment of the week? It had to be Carey Mulligan and our all time favourite actor Leonardo DC himself channeling old style movie glamour at the Great Gatsby premier. Star struck moment of the week? Sitting next to Carey Mulligan in the airport lounge on the way home whilst reading a copy of the Great Gatsby. Did I pluck up the courage to get her to sign the book? Sadly some thoughts only occur too late!