Jana Hannoun, Palestinian British raised in Dubai, graduated with a 1st Class Honors Degree in Economics and International Development from The University of Sussex. She then moved back to Dubai and started her career with CHANEL working in the Public Relations department for the Fragrance & Beauty, Watches & Jewelry and event divisions. Jana was involved in the development, planning and execution of the annual PR activities and brand activations, daily communications with the head office in Europe, pitching and negotiating to Middle East based media and organizing both local and international press trips. She continued to build her expertise in the luxury industry when she moved to a PR agency and handled accounts including Dolce&Gabbana Beauty, Bell&Ross Watches and CGME Group. This in turn has allowed her to build strong relationships within the industry and effectively utilise them in her role as a Senior Account Executive in TOH’s lifestyle department.