Joanna has had a long career in the communications industry, predominantly in the B2B PR agency world. As a PR professional she has focused on devising integrated campaigns for technology brands such as Samsung, RIM BlackBerry, IBM and AMD, as well as other small to medium companies. These have ranged from CEO profiling, thought leadership, corporate reputational management in the run up to acquisition, product PR, and messaging upgrades to the integration of social media and digital marketing. Joanna has a commercial focus that ensures PR strategies map to the clients’ ultimate business objectives and to the target audience needs. In addition, she manages the client joining process as well as TOH PR’s internal infrastructure to enable the team to accomplish their jobs effectively.