Judy has a bachelor degree in public relations and has pursued her career in PR to search out good stories for her clients and map them to the local and international news context and trends. She has experience with a number of industries including F&B, hospitality, education, corporate, beauty and lifestyle working for Majid Al Futtaim, The Galleria Mall and Fitness First. Judy has developed a passion and a flair for combining PR with lifestyle and fashion and enjoys looking for new creative ways to develop this relationship. Judy is German / Syrian, her background helped her develop cultural understanding and knowledge throughout her life. She speaks Arabic and English fluently. Her language skills made her an effective communicator and allowed her to understand the needs and interests of the Arabic and English media in the region.