Mohaned is a Senior Account Manager working within TOH’s Corporate team. He moved to the UAE in 2014 from Brussels in Belgium where he was born and raised. He joined the Toh family after three successful years at Edelman’s Corporate Practice. He has a degree in Political Studies from the Université Libre de Bruxelles, and a Masters in International Relations with a focus on diplomacy and conflict resolution from the Université Catholique de Louvain. Mohaned is originally Sudanese and a native Arabic and French speaker.In his role, he’s in charge of developing and implementing strategic local and regional communications programs for clients across different sectors including real estate, education, ecommerce, logistics and energy amongst others. Mohaned also brings to the table his experience in translating global strategy to local market. He has built over the years close and strong relationships with key English and Arabic business journalists from leading pan-Arab and local media outlets.