The call of luxury, client driven public relations drew Sophie to London based consumer agency Luchford APM in 2007, where she headed the property and design team. It was here that Sophie was recognized by PR Week as ‘Significant Hire’ and ‘One to Watch’. In this role, Sophie was responsible for generating new business and managed a number of significant client accounts, including The Lanesborough, JW Marriott, Hilton Prestige Portfolio, YOO with Philippe Starck, Nespresso and Courvoiser. In 2008, Sophie began to manage the Middle Eastern client desk for Luchford APM, travelling extensively within the region and building strong relationships with regional media.In 2009, Sophie moved to the United Arab Emirates, which led her to found TOH Public Relations, the consumer public relations agency that operates between London and the Middle East. The team has established itself as a player in both markets, with a client base boasting some high profile names and major communications campaigns.