Born and raised in Dubai, Trandel is well versed in the Emirati culture and heritage. She decided to continue her studies in Egypt where she wanted to learn more about her own culture at a very important time in Egyptian history. After graduating with a BA in political science and a specialization in International Law and minoring in English Literature she grew interested in the field of social media and digital marketing. She enjoys the challenge of an every changing digital landscape and possibilities this offers her clients. She is excited to learn how it works and evolves as sees how social media has become a very strong tool that affects how people think, speak and see things. At TOH she looks after a number social media accounts and is responsible for all aspects of content planning, community management and boosting strategies.