Best Travel & Tourism Campaign at MEPRA Awards 2019
The Monte-Carlo SBM Group has been working with TOH since 2015, over which time it has secured more than 200 press clippings per year from selected Tier A media. The agency’s network amongst top ranking GCC celebrities and digital influencers, and our ability to bring strategic brands to the table makes Monte-Carlo SBM one of the favourite destinations for the discerning Middle Eastern traveler.
As a result of the success of the 2018/19 communications campaign, Monte-Carlo SBM was delighted to re-include the GCC market among its “Top 5” clientele in 2019.
The challenge.
Monte-Carlo SBM is the body responsible for promoting visitor traffic into the hotels and leisure assets of Monte-Carlo, one of the world’s most exclusive tourism destinations.
Our 2018/19 campaign was developed with the following challenges in mind:
1. The GCC had dropped off the top five destinations for inbound travel for the first time in 10 years
2. The lucrative MICE and events business from the MENA market into the destination was on the decline
3. Lack of awareness of Monte-Carlo’s location and absence of a physical asset (hotel) in the GCC region
4. Lack of advertising or budget to spend on regional celebrity faces and partnerships
The agency developed a set of brand and commercial objectives for the MENA market that were informed by these specific challenges, working around the marketing and programming calendar of the SBM Group.
The campaign won Gold for the Best Travel & Tourism Campaign at the 2019 Middle East Public Relations Association (MEPRA) Awards.
Axel Hoppenot, Senior VP of Sales & Marketing at Monte-Carlo SBM commented “Congratulations to the team for this achievement! We are proud of our brand to be associated with this award and appreciate TOH PR’s dedication and commitment. We are pleased to count TOH amongst our best international agencies”
Outstanding results.
