BOOM Supersonic
Supersonic flight has existed for 70 years, but until now, it hasn’t been efficient enough for routine travel. Boom’s airliner enables fares 75% lower than Concorde, about the same price as business class tickets. A trip from New York to London can be done in 3 hours 15 minutes.
The communication task was to introduce BOOM and its spokespeople directly to GCC stakeholders, identified as aviation leaders, aviation experts, business and travel trade media and luxury travel networks and influencers, through a four-day GCC roadshow, taking in Dubai and Doha.
The challenge.
The agency was tasked to bring BOOM into direct contact with representatives from major regional airlines and engage with secondary stakeholders from aviation, transportation, innovation and luxury.
TOH PR successfully executed a three-day roadshow across Dubai and Doha, home of the two target carriers. The strategy included a press and aviation leader conference, with a more general luxury lifestyle evening event.
Aligning BOOM and its activity with the highest level of innovation and the best of regional future-thinking, TOH PR liaised with the Dubai Future Foundation to host our press and aviation leader conference at Emirates Towers in DIFC.
With close consultation, the Dubai events were held during AHIC and ATM, when international thought-leaders would be visiting the UAE that would generate media coverage that accurately reflects BOOM’s regional intent, credibility and dynamic success to date.
Outstanding results.
