TOH joins PRCO group network

The end of 2019 was the end of one exciting chapter and the dawn of the next phase in TOH’s future. It marked the milestone that saw Sophie Toh take her GCC agency global by plugging into the PRCO Group network. The timing of the agreement as we hop into a new decade was not lost on us and Sophie shared her thoughts on the industry in 2020 and beyond and how we fit into this in an opinion piece for PR Week.

Here are more details on what the PRCO move means for TOH – its clients and the team.

This move will result in a global network of over 100 communications professionals, offering best-in-class consumer, lifestyle and corporate campaigns to a world-class client portfolio across offices in London, Dubai, Hong Kong, Milan, Moscow, Munich and Shanghai.

TOH, founded in 2011 by Sophie Toh, has become an award-winning GCC consumer communications agency that delivers excellence for over 70 world-class clients. Joining PRCO will open up a raft of opportunities for both sides, allowing clients and the teams alike to capitalize on dynamic new horizons. Sophie will join the existing Directors and become a Director of PRCO Ltd overseeing the running of the GCC and UK offices.

Robert Lyle, Chairman of PRCO said, “For over 30 years, PRCO has been delivering globally integrated communications campaigns for leading travel, real estate and luxury goods companies. We believe that our clients will benefit from the obvious synergies between a global luxury agency and the region’s leading consumer agency.”

Sophie Toh, Founder and CEO of TOH says, “When I founded TOH in 2011, my vision was simple; to build an award-winning agency that delivers outstanding campaigns for some of the world’s best-known brands. After nearly ten years of success in the GCC, this partnership with PRCO represents our exciting next step. I’m delighted that clients will quickly feel the impact of our global shift through new and enhanced services and the ability to reach a wide range of relevant markets and audiences. Equally, it’s important to me that the TOH brand is propelled forward, and that my talented team have vastly expanded career choices.”

As we integrate operationally, we will bring you more updates on the new partnership over the course of 2020!