Ulysse Nardin – Flagship Boutique Launch at The Dubai Mall

Ulysse Nardin, the pioneering Swiss fine watch maker and manufacturer opened its Middle East flagship boutique, located in the world famous shopping destination, The Dubai Mall.




The store exudes a contemporary architectural concept by following a natural order; the sea below, the sky above and the horizon that separates them. From display counters forged from raw stone reminiscent of submerged rocks to unique translucent light fixtures in blown Murano glass, suspended like drops of water falling from the sky, the entire concept brings one above and below the water.

We are the appointed public relations representative for Ulysse Nardin in the Middle East, and were tasked with media and influencer management as well as conducting multiple in-depth interviews with the Ulysse Nardin spokespeople for representation in the local media.

The boutique was bustling with tier A media and influencers who enjoyed going through the watch collections accompanied by a resident DJ and delectable canapes. The event had a unique panoramic photo and video booth that mimicked the appearance of a shark cage where the guests could be photographed. The success of this event is without a doubt evocative of the beginning of a fruitful journey for Ulysse Nardin within the Middle Eastern market.