Lululemon X Alila Hotels.
TOH is known for its contact book and ability to bring together like-minded brands. One such example was the partnership between lululemon and Alila Jabal Akhbar to leverage stand out social media content from leading digital lifestyle influencers, offering the property as a backdrop to stunning photography sessions.
We skillfully amplified the resulting content to capture the imaginations of millennial GCC audiences across the region.
