Campaigns are founded on data, numbers and analysis that shape our strategies and ensure complete alignment with nuanced target audiences and evolving trends.
Data and analytics may be intimidating, but their impact on communications is here to stay. We assist our clients to leverage the data available to clarify the way forward, be it from creating unique digital experiences to proving their ROI.
Air bnb enjoys excellent brand recall in the region and world-wide. However, our campaign has been driven by precise insights into consumer sentiment about the legislation of becoming a host and the need to educate Arabic audiences.
By accurately understanding the context, we have been able to address and educate priority audiences – as well as supporting awareness around the overall global brand.