Originating from South Africa, Raaziqa has a background in media working with publications Marie Claire, The Oprah Magazine and House & Leisure. Seeking a career in PR, she moved on to work at a lifestyle PR agency that allowed her to gain valuable experience with leading brands such as Sunglass Hut, Ray-Ban, H&M, Red Bull, Under Armour and Billabong. Being exposed to global brands allowed her to adapt her media knowledge to different marketing environments. She spent a year working on the launch of H&M into the South African market with the expansion of eight stores in one year. Relocating to Dubai in 2017, her skills in PR and media lead her to explore the dynamic and evolving PR environment in the Middle East. Since joining TOH, Raaziqa has worked with clients in Travel & Hospitality and F&B. She is responsible for supporting clients with tactical and strategic communications for successful results.