Viacom

MTV Middle EastTOH Public Relations was appointed by MTV in the Middle East to help manage the switch to new brand look and feel that took place in mid 2011.

The brief is to assist MTV Middle East communications strategy as it comes into line with MTV channels across the globe and starts to air more international content. The objective is to underline its relevance to the ‘millennial generation’ with programming and content that reflects their global view.

Day to day we support both global MTV events and programming launches, including the international awards calendar – the EMAs, VMAs and Kids Choice Awards. In addition, the team offers its expertise with media outreach surrounding local music events that the regional office MTV supports including live music events and the showcasing of emerging talent.

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